A brand unleashed

Dogtopia set out to be more than just another neighborhood doggy daycare. With a mission to stand out from the mom-and-pop crowd, they needed a brand that was bold, consistent, and franchise-ready. Enter their signature orange, a playful yet polished identity that celebrates both dogs and their humans.

Our team worked with the Dogtopia team to build the brand vision from the ground up—creating a comprehensive brand bible for franchisees, designing an immersive in-location tour and environmental graphics, shaping marketing to connect with pet parents, and launched a strategic franchisee recruitment campaign. In those early years, there wasn’t much that our team didn’t influence.

The result: a franchise brand that wags harder, plays bigger, and leads the pack in the booming pet care industry.