Going from just beloved, to a beloved brand

P.F. Chang’s Asian Bistro & Pei Wei Asian Diner probably need no introduction. In the early 2010’s, the Scottsdale-based polished casual and fast casual restaurant chains had grown to over 400 domestic locations plus a thriving international presence overnight. And with explosive growth comes the inherent need to redefine and refine.

Over a five year relationship with P.F. Chang’s Asian Bistro & Pei Wei Asian Kitchen, our team executed rebrands, domestic and international photoshoots, video shoots, creative direction, art direction, packaging design, environmental design, and digital marketing for dozens of campaigns across both brands. The result? Two concepts that felt cohesive, broke through the competitive restaurant clutter with fresh creative, and evolved into the elevated brands they are today.