True Food Kitchen

Reclaiming the category they created

When True Food Kitchen opened its doors in 2008, it changed the game—pioneering a new category of clean, craveable food served in a polished, feel-good setting. Naturally, the rest of the industry followed. Within a few years, the market was crowded with copycats, and the original trailblazer needed to reassert its place at the top.

That’s when they called us.

Our team was brought in to help True Food Kitchen evolve without losing its soul. We reimagined the brand’s visual identity, crafted fresh campaign work, introduced a new style of photography, elevated the social presence, and designed in-store moments that turned casual diners into brand devotees. The result? A revitalized national brand that feels as bold and original as the day it launched.