Rooted in Style: Launching a Fresh Take on Fast Beauty

Dynfly is a pop in, touch up your roots, pop out kind of place to keep your hair always on point. The new franchise brand came to our team with a big idea and a brand name, Dynfly, and asked us to help them visualize the brand vibe and big marketing launch. We led the brand positioning and messaging, brand vibe, launch campaign creative and social media.

After establishing a unique, ‘combo’ visual style, we produced Dynfly’s high-energy launch commercial designed to grab the attention of the women on local broadcast television, digital and social channels.

"With a background in franchises, it was refreshing to work with an agency that understood what we needed to build a comprehensive and powerful brand tool kit right from the start.” - Clif Lunney, Co-Founder, Dynfly