PANDA
Brand Identity & Short Film
Details
Evolving an icon : PANDA celebrates 25 years
PANDA (People Acting Now Discover Answers) is a volunteer organization that fuels innovative pediatric medical research to bring hope to sick children and families.
Since 1999, the volunteer organization has organically grown from its humble grassroots beginnings. Today, PANDA raises millions of dollars with year-round fundraising campaigns, partnerships with best-in-class brands and hosting an annual, sold-out luncheon and children’s fashion show that attracts the Valley’s top donors.
In honor of PANDA’s 25th anniversary, the board tapped our team to elevate its brand and storytelling with a cohesive creative vibe, a short film to capture the heart of the mission, and build an event theme template to be carried through every detail of the luncheon. The new brand is a perfect blend of heritage, childlike wonder and modern polish.
"Working with nonprofit organizations can be tricky, but Kari and Teri took the challenge head on. The duo elevated PANDA’s visual vibe and storytelling in a way that will positively impact our mission and fundraising for years to come.”
- Jules Koechling, PANDA President and board member
